LoyalKaspar developed a strong brand identity for NBC's streaming service "Peacock TV". After the initial text animations were complete, lovatt and I engineered a robust toolkit of rigged After Effects templates and MOGRTs. The goal was to ensure consistency and modularity, while enabling one-off design changes by the in-house Peacock team.

Entrusted with a (very) tight deadline, we developed custom internal software to build, QC, and successfully deliver over 800 components. The toolkit supports 5 aspect ratios, 3 frame rates, and was designed for final delivery across different channels and formats.